Goal Analysis, Personas, Workflows, Competitor Benchmarking

User-centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA). Business priorities often lack the reality of authentic user needs. What is awesome and matters to users isn’t always what we “think” is awesome. At the research stage, we help you to discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals. Our analytical and research-oriented approach delivers strategic insights on your customers’ reactions to and interactions with your application. Based on the time and resources available, we choose research methods that work for you.

Very often the first step to understanding a product roadmap is to figure out who will be using the product or site and what they will expect from the experience. This research brings your user’s behavior and preferences to life. This detailed information goes beyond demographics and suggests important data like how they got to the app or location, what their preferences are, what their anxieties might be, etc.

Information Architecture, Layouts, Clickable Prototypes

Your customers or users are focused on what they want and how they need to get it from you. Our approach to information architecture is to put the customer’s needs first. Harnessing the available research, content, best practice and user feedback we’re able to structure the IA to achieve your business goals and present the best possible experience to those customers. We use mental maps, card sorting and dozens of other tools to clarify the behavioral and emotional interactions at each step of the architecture.

Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.

Story Boards, On-site Testing, Remote User Testing

Based on the goals set at the beginning of the UX process, we help you to establish the right KPIs (Key Performance Indicators). Rossul conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements. We use different methods to gather user feedback that range from the remote user testing to one-on-one sessions. We’ll help you to choose one that works for you and is the most comfortable for the rest participants. We love surprises and are always open to any findings that may help us make your product better.